As I was randomly browsing the Cliff Bar blog I happened across an article entitled “It’s all about Biomimicry“.

Some of you reading this might be thinking what is biomimicry?? Well biomimicry (from bios, meaning life, and mimesis, meaning to imitate) is a new science that studies nature’s best ideas and then imitates these designs and processes to solve human problems. Studying a leaf to invent a better solar cell is an example of this “innovation inspired by nature.”

Janine Benyus, author of Biomimicry: Innovation Inspired by Nature and founder of The Biomimicry Institute was recently honored as one of TIME International’s Heroes of the Environment for her innovative work in biomimicry; she was the one who coined the term.

Inspired by Biomimicry, and I presume also by Cradle to Cradle (another great book that focuses on the design principles and processes by which we can create zero waste environments), Eco-Cycle Media produced a great little video which you can watch online called Zero Waste Systems. Pardon the American bias – it seems they only think of themselves when producing such great content.

Update 1st May 2010: I’ve embedded the video below

Welcome to our blog at

It’s been a long time coming, and I finally got the time to customise this blog, and integrate it into the main website.

The intention behind this blog is to share all of the neat, cool, interesting and fascinating things I come across online. Having been involved with distributing The Journey to Wild Divine since late 2004, I’ve been constantly coming across more and more interesting tools, gadgets, perspectives, insights, and websites, that I’m sure most visitors to this website would appreciate. I know most of my friends would also enjoy reading about some of the fascinating things I discover on my journey through life.

With that in mind, this website is being inaugurated, with the express intention of creating a powerful space online, which connects people together with the tools, technology, and resources to further their own personal, and spiritual journey’s through life. I’ll continue to add new and interesting products to the online shop side of the website too – but I want to make sure that I don’t miss out capturing all the fascinating, and intriguing things I discover along the way. Even if I don’t get to make any money out of selling every little thing I find directly myself, I certainly want to be able to share the richness of what I find, with everyone that might happen across this website.

So if you happen to know of any interesting websites that you think would be great to be reviewed, shared, or integrated into this online space, feel free to add them in the comments section below this article, drop me an email using the contact us link at the bottom, or share your bookmarks with magi.tam on

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